Developing iOS apps begins with clarity about the target users, the app's purpose, and the scenario the initial release must address. A solid discovery phase helps define the MVP scope, select the right architecture, and avoid features that seem impressive on paper but don't improve real usage.

After laying the groundwork, attention turns to interface behavior, performance, and reliability across various iPhone models and iOS versions. Consistent navigation patterns, solid state management, and well-planned integrations (payments, authentication, analytics, backend APIs) make the product easier to maintain and scale after the App Store launch.